FOUNDED IN 2023 BY U.S. VETERANS,

On Your 6 was inspired by the everyday heroes who cared for their families during extended periods of deployment.

Our Mission 00

Heroes like the teacher who showed their children extra care on tough days

Our Mission 01

and the firefighters who cut down tree limbs after a destructive hurricane. 

Our Mission 02

We’re not a celebrity-driven liquor brand. Instead, we are influenced by the hero down the street - 

Our Mission 03

The fellow service member, 
first responder, 
and nurse - who've dedicated their life to quietly serving others.

Our Mission 04

Keeping with the military tradition of grabbing a drink to celebrate someone who’s got your 6, our co-founders wanted to create a tribute of the highest honor.

Our Mission 05

After sampling over 40 different whiskey blends, they settled on a premium bourbon crafted in the tradition of classic American whiskeys from the finest grains.

Our Mission 06

But On Your 6 is more than a premium bourbon, it’s a purpose-driven company committed to honor and integrity.

Our Mission 07

That’s why the On Your 6 Foundation was created; to support organizations that enrich the lives of local heroes and their communities.

Our Mission 08

Designed by one of the top ID firms in the world,

Our Mission 09

the On Your 6 bottle was inspired by a vintage military canteen. 

Our Mission 10

The clean, minimalist design and high-end materials used were intentional in creating a bottle that stands out in a sea of other bourbon brands.

Our Mission 11

In order to easily share our everyday hero stories with customers, each bottle label is embedded with NFC technology.

Our Mission 12

By simply tapping your phone to a bottle, you link to an inspirational story of courage and honor.

Our Mission 13

On Your 6 is a glass raised to the camaraderie and dedication of the most inspiring people on earth.

Our Mission 14

It’s a celebration of commitment, sacrifice and leadership.

Our Mission 15

A salute to the ones who have our back.

Our Mission 16

And a thank you to all those who work in the service of others.

Our Mission 17

WE SERVE THOSE WHO SERVE

OUR PHILANTHROPIC JOURNEY BEGAN WITH THE REMARKABLE STORIES OF SERVICE HEROES WHO HAVE DEDICATED THEIR LIVES TO THE BETTERMENT OF OTHERS. 

SOON AFTER ON YOUR 6 LAUNCHED IN 2023, WE BEGAN THE PROCESS OF BUILDING THE ON YOUR 6 FOUNDATION TO SUPPORT HEROES AND THEIR COMMUNITIES. LAST YEAR, A PORTION OF SALES WERE DONATED TO 46 ORGANIZATIONS.

THANKS TO YOU, WE’RE ON TRACK TO DOUBLE THAT IN 2025. OUR WORK HAS JUST BEGUN.

OUR MISSION

WE SERVE THOSE WHO SERVE

SERVICE

While the United States of America was founded on personal sacrifice, less than 1% of Americans answer the call of service. OY6 celebrates those who place the welfare of others over their own personal health and safety.

PURPOSE

On Your 6 is not frivolous, nor do we act randomly. This brand was launched after years of product development through rigorous ideation and focused creative vision. After 20 years of military service, we don’t undertake anything lightly. 

APPRECIATION

On Your 6 is built on a foundation of appreciation for heroic service and recognition of sacrifices made. We are dedicated to service causes for the betterment of our community. And we hope to motivate others to do the same.

CAMARADERIE

On Your 6 means to have someone’s back. We are not a brand of lone wolves. We are a community built on mutual trust and friendship.