OUR MISSION

WE SERVE THOSE WHO SERVE

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SERVICE

While the United States of America was founded on personal sacrifice, only 1% of Americans answer the call of service. OY6 celebrates those who place the welfare of others over their own personal health and safety.

PURPOSE

On Your 6 approaches everything with thoughtfulness and consideration. This brand was launched after years of product development through rigorous ideation and focused creative vision. After 20 years of military service, we take everything very seriously.

APPRECIATION

On Your 6 is built on a foundation of appreciation for heroic service and recognition of sacrifices made. We are dedicated to service causes for the betterment of our community. And we hope to motivate others to do the same.

CAMARADERIE

On Your 6 means to have someone’s back. We are a community built on mutual trust and friendship - not a brand of lone wolves.
HERO STORIES

STORIES OF THE HEROES THAT HAVE YOUR 6

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AN ANGEL IN FATIGUES
BETTING ON COMMUNITIES, LEADING FROM THE HEART
SOURING TO NEW HEIGHTS
SERVING THOSE WHO SERVED
TRAILBLAZING PARK RANGER
THE COMMISSARY

WEAR OUR HEART ON YOUR SLEEVE

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HATS

For as long as we can remember, our day doesn’t start till we pull a hat on. Wearing an On Your 6 hat signals to others that you value personal sacrifice - and appreciate a good bourbon, too.
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TEES & SWEATS

We take our gear seriously - must perform well, hold up, and if it touches our skin, it better be soft as a baby's cheek. Our tees check all of those boxes.
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PATCHES

Collecting patches is more than a hobby for us - it’s a way of life. No bag, jacket, or hat is complete, in our humble opinion, without showing some solidarity with our heroes.
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FOR BARTENDERS ONLY

We appreciate a well-appointed home bar second only to our neighborhood watering hole. These items were designed with our professional bartender heroes in mind but we’re happy to let you shop them as well.
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OUR PARTNERS

ENRICHING LIVES AND COMMUNITIES

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OPERATION ROLLOUT

We’re on a mission to bring On Your 6 to every state in the U.S. We look forward to raising a glass with you soon.

  • Available online, in-store, and at select bars
  • Available online and coming soon locally this year!
  • Available for direct ship only
  • Unavailable at this time
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